Swan ... you make a good point.
I kinda meant though ... one document that would grab attention, spark interest ... one document that would break through the 'gear-shift-lock' the org has on their brains. A point that would make even a die-hard think, even if they don't show it, 'hmm, I have to look into that.'
And i wish i felt comfortable debating the 607 thing, but I don't. Numbers and dates, yada yada, always made my stomach hurt. I'd crumble at the slightest argument or resistence.
I need something that would ... uhm
... say for instance you've got only one shot, one minute to get through and make a person want to investigate on their own, make the person want to do an internet search. Maybe not even a document ... maybe it could be just a phrase.
There are never any real magic bullets ... but maybe we can try to come up with a reasonable facimile ........